Affiliate Disclosure

Which links earn us money

Every button that says “Check price on Amazon” or shows a price, and every product name that links out to a retailer. Those go through a redirect at /go/ which adds our Amazon Associates tracking tag, wiltandwater-20, and then sends you to the retailer.

They carry rel="sponsored nofollow", which is how Google asks publishers to mark paid links, and every one of them has an #ad label and a link back to this page directly underneath it.

Links to other sites do not earn us anything. The university extension publications, RHS pages and manufacturer specification sheets we cite are genuine citations. They carry no tracking, no tag and no commission, and they are deliberately not marked nofollow, because they are references rather than advertising.

Amazon only, and why

At the time of writing, every buy link on this site goes to Amazon. We are not currently accepted into any other affiliate network, and we will not build a tracked link for a program we have not joined - that would mean either an untracked link pretending to be tracked, or a tracking parameter that belongs to somebody else.

This is the normal state for a site that has not been running long, and we would rather say so than imply a broader set of relationships. If that changes, this paragraph changes with it.

The specific ways commission does not influence the picks

“Commission does not influence our recommendations” is what every affiliate site says. Here is what it means concretely on this one, in the form of things you can go and check:

• Our top pick overall is one of the cheapest products on the site. A terracotta spike and a wine bottle earns us a fraction of what a designer planter would. It is the pick because its manufacturer’s duration claim is one of very few in this category that survives our arithmetic.
• We rank the most-searched product type in the niche last, twice. Small watering globes are the highest-volume search in this category and we publish the arithmetic showing they cannot do what they are sold for.
• Every roundup contains something we tell you not to buy, and every product page has a “skip this one if” section. A roundup where every product wins is an advertisement.
• We tell people not to buy at all where that is the honest answer - on moisture meters versus a finger and on whether self-watering pots are worth it, both of which will lose us sales.
• The rescue section leads with free advice. If your plant is dying right now, you get the steps first and the products at the end, if at all.

Prices

Where a price appears on this site it comes from a live data layer with a capture date shown next to it. If that data is more than 48 hours old, the number disappears automatically and the button reads “Check price on Amazon” instead.

We never write a price into the text of an article, and we never show a number we cannot currently verify. Prices on Amazon change frequently, and a stale figure is worse than none because it looks like information. The price you see at checkout is the price.

What we do not know about you

The redirect at /go/ records nothing about you. We use Google Analytics to see which pages are read and how many people click a buy button in aggregate, and Amazon tells us how many qualifying purchases resulted - never who made them or what else was in the basket. The privacy policy has the detail.

Questions

If you think a recommendation here is commercially motivated, say so and we will answer specifically: info@wiltandwater.com, or through the contact form. If you are right, we will change the page and log the correction on the editorial policy page.